We love you so we spent years understanding the tooth, the whole tooth and nothing but the tooth with a vow to deliver you products of highest quality & transparency.
Your teeth called, it wants to break up with your zombie-like brushing routine. Our Anti-Boredom Squad with its insanely fun product line-up to your rescue!
Nature is our biggest ingredient. We sourced pure ingredients packed with goodness from all over the globe to give you a unparalleled dental regime.
We have removed the bad, oh so bad ingredients that don't deserve a place in your mouth. Every formulation of ours is so clean that it puts elves to shame.
We went out of the way to customise formulations and handles for the young kids. Now, they will rush to brush. Oh and also, Tooth fairy approved!
Our products are plagued by #wanderlust. Take them with you wherever for they are super clingy and don't want to be left behind when you're on the move.
No product ever has or will be tested on animals. We care for our furry friends & are working towards making a safer ecosystem for them. We're Team Good Bois.
SEE WHAT WE'RE MADE OF
We don’t need grand gestures or elaborate schemes; our simple little rituals can create a big impact. Here is our bit to add a little goodness to your daily routine and our Mother Earth.
Glass bottles are endlessly 100% recyclable, back to their original use, and can be easily sanitized & repurposed for innovative DIY home projects.
Zero Water Formulation
Natural and zero water-based formulation of our toothpaste tablets helps save thousands of litres of water used during legacy toothpaste production.
Bamboo depletion? Nah. It’s here to stay growing at an amazing speed of 1 meter/day with only older stems getting harvested. Bonus: It’s CO2 neutral.
The shredded paper fillers used in our boxes are leftover papers saved from our manufacturing process. Re-purposed and 100% recyclable sturdiness.
Plastic Outside? Nope.
Our packaging is made of recycled corrugated paper & sealed with paper tape - making the outside 100% recyclable just as everything inside the box.
That’s Why We Untubed The Toothpaste That Uses No Plastic And No Water, Unliquified The Mouthwash That Uses No Plastic And Yes You Guessed it Right, No Water. We Under Manufactured Toothbrushes Replacing Plastic with Biodegradable Wood.
Home Activists Served
Plastic Waste Reduced
We take the Pledge to be responsive to social needs by committing a part of our resources and efforts for tackling social problems and achieving goals for the betterment of society.
Sustainable Consumption & Production
Reversing the harm that we have inflicted on the planet can only happen if we adopt sustainability driven consumption habits.
1) Reducing waste generation through prevention, reduction, recycling and reuse policy we swear by.
2025 Target: Ensuring that Home Activists have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.
Life Below Water
Healthy oceans and seas are essential to our existence. Preserving the marine life is one of our priorities.
1) Minimizing and addressing the impacts of ocean acidification, including through enhanced scientific cooperation at all levels.
2025 Target: Helping Home Activists prevent and reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.
It's 2021 and gender bias continues to undermine our social fabric still.
1) Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision making.
2) Intolerance towards all forms of discrimination against women at workplace.
Target 2025: With our first hire being a woman, we aim to have 50% women in workforce.
Decent Work and Economic Growth
1 ) Create job opportunities for the youth.
2) Productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
3) Protect labour rights and promote safe and secure working environments for all workers
The Earth Score
Our products undergo a rigorous planet-centricity test and are required to attain a minimum of 95% Earth Score to be launched.
Product's Moral Compass
The Green Algorithm
With Greenwashing on the rise; we wanted to bring our 100% honest and green foot forward. We developed an internal planet-centric algorithm that flags plastic usage, unnecessary water consumption and resource utilisation in manufacturing. We built our Green Algorithm based on the three pillars of Sustainability : The 3R’s’
When we use less, we preserve more. Consistent efforts to reduce the materials and resources used in design, manufacture and shipping.
Choose well. Make it last. Products to packaging we make sure they solve multi-use purpose and give benefits post consumption.
There is no such thing as away. Biodegradable and upcycled packaging to contribute to a zero waste heirarchy.
Why The Extra Mile?
More than 5 trillion pieces of plastic are already floating in our oceans.
If current trends in manufacturing and waste management continue, the numbers are predicted to double up.
Recycling one pound of paper saves nearly 3.5 gallons of water.
Using recycled paper products also help save water as it takes 6 gallons of water to produce a dollar worth of paper!
Plastic affects the access to sunlight of marine organisms as they end up soaking significant amounts of carbon.
When their ability to separte carbon compunds is compromised, that carbon lingers in the atmosphere and contribute to global warming.